Quaker Fiber

Served as a Lead Art Director on Quaker Fiber February campaign, leading production from concept through final edit, including a photoshoot at the shoot itself. The campaign tackled a surprising insight — while fiber is having a cultural moment, only 6% of people actually get the daily fiber they need. We positioned Quaker Oats as the easy, obvious solution. "Fiber February" launched as the ultimate fast-follow to Dry January, using cheeky, attention-grabbing humor to forge a lasting association between Quaker and fiber. The campaign extended across a custom microsite and digital out-of-home executions, bringing the idea to life beyond the core film. Proud to have helped shape this one from the ground up, from big idea to final frame.