Drink the Air

Drink the Air is doing something genuinely wild - pulling pure drinking water straight out of the atmosphere. Carbon negative, community-minded, and built on the idea that clean water isn't a luxury, it's a right.

The brand identity was already locked in when I was brought to the table. My job? Jump in fast and conceptually push the packaging design. Both iterations are rooted in the established identity, but each finds its own way to bring it to life — two possible futures for what this little bottle of sky-water could look like on a shelf.