Chewy – Escape the Imagination

Inspired by my nephew’s boundless imagination, I developed the core idea for Chewy’s “Feed the Imagination” campaign, showing how Chewy fuels kids’ creativity. This concept evolved into a partnership with Universal’s Jurassic World Rebirth, driving measurable impact across platforms—including double-digit affinity lifts on TikTok, Netflix, and Meta—while bringing Chewy’s brand pulse to life in a playful, unforgettable way.

We also made a Jurassic-sized Chewy bar 😊